Pants of the Gods
GQ Magazine, October 1996- Given the insistent mantra of a certain
ad campaign, it would be reasonable to conclude that even Zeus wore
khakis. Which raises the theological question, What khakis possibly
could have satisfied the top dog of Olympus? The timing is a couple
of millennia off, but surely the old thunder maker would have been
divinely happy with Bills Khakis. After all, these pants, though relatively
new on the scene, derive their classic style from the trousers worn
by such American immortals as MacArthur, Eisenhower, and Patton.
Bills are made from a parade ground-proper
nine-ounce cotton twill. They have drill-cloth pockets so deep you need to dredge
for change, plenty of room for comfort and a style that evokes distant echoes
of marching boots and the manly stanzas of Sousa.
They did not come by such a heritage accidentally. Bill Thomas,
the thirtyish former adman who is the creator of these martial masterpieces,
bought army-surplus khakis as a college student until the supply
dried up. "What I liked about them," he says, "is
that they were so straightforward and so well made in their own
simple, dumb way." Dumb, maybe like some old sergeant who thinks
Catch-22 is a baseball stat but who can definitely get your tail
out of a jam. Endearing and enduring. Not simply something to wear,
but, says Thomas, "more like a piece of equipment."
After college Thomas went back to his hometown of Reading, Pennsylvania,
"on a mission," and in 1985 he started a small company
to make classic khakis. Today he turns out a modest 25,000 pairs
annually and sells them for between $70 and $85 through mail order
and a select 125 stores. "We take a microbrewer's approach,"
Thomas says. "We're always just at the edge of being able to
handle the demand." Unlike the khakis themselves, which can
surely handle with ease any snafu Zeus throws your way. - OWEN EDWARDS
|